I'm in the process of setting some new goals for myself, my companies 
and with others. While doing this with others I quickly saw how 
understanding the purpose of a goal and how to create them is not 
always common sense.
Setting goals is one the hardest things for me.
Your goal needs to be something that is just out of reach and almost out 
of your control to maintain. This is not true for all goals you set 
but it would be for a short term goal.
My friend was setting goals that are within their control and also 
setting them as moving targets. By doing this you are always going to 
win, but without truly pushing yourself. You win by hitting the ones 
you know you can and by lowering your targets to what you actually 
get. Short term gratification with no true personal growth is the 
result.
I told him the goal should be "goal" but to him it was reaching for an 
outcome he had no control over so how could it be his goal. But that's 
how you grow and push your limits, by making the impossible possible. 
It forces you to look beyond your current skill set and build new 
skills or reach out to others to help.
The beauty of having your goal outside of your comfort zone is that 
even if you don't reach it, odds are you grew in the process and are 
now more able to reach it next time.
You never loose when you try. But you have to try in order to win.
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